"We're soon transported to a forest, where we witness a wily tale of compassion and friendship. The film has gone viral since it was released in early December, but this animated gem wasn't created by Disney or Pixar-it's a grocery store ad. And it's shed some unexpectedly bright light on both the joys of the holiday season and the inimitable warmth of human-made film."
""Unloved," which is set to a 1970s French hit song by Claude François titled "Le mal aimé," quickly went viral online with hundreds of millions of views outside of France. The project was produced by an advertising agency called Romance, and the two-and-a-half-minute project took a team of 80 people about a year to create. The commercial's painterly scenes and expressive characters meet an emphasis on creativity, humor, generosity, and glee."
A young boy receives a stuffed wolf at a family dinner and the narrative shifts into a forest where a cunning tale of compassion and friendship unfolds. The two-and-a-half-minute advertisement, titled Le mal aimé or Unloved, was produced by Intermarché with agency Romance, took about a year and a team of 80 people to create, and quickly went viral outside France. The ad uses a 1970s Claude François song, painterly scenes, and expressive characters to emphasize creativity, humor, generosity, and glee. The lone wolf protagonist learns that handmade practice and creation enable connection with others, contrasting generative-AI-produced holiday work.
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