"People love travelling to Bologna and it is well connected to the bigger cities of Venice, Milan and Florence. It also contains a very interesting local collector base, and a small handful of excellent institutions, such as Mambo (Museo d'Arte Moderna di Bologna) and galleries like P420."
"Many of our European collectors expressed great enthusiasm about travelling to the city to see exhibitions."
"thoughtful, slower conversations with collectors from smaller cities nearby like Modena and Ravenna, in a way that Frieze and Basel fairs do not"
Herald St, a London gallery that supported artists such as Nicole Wermers, Cary Kwok and Pablo Bronstein, will open a new space in Bologna early next year. The gallery cites Bologna's travel connections to Venice, Milan and Florence, its local collector base and nearby institutions like MAMbo and P420 as attractions. The founders canvassed clients and received very positive feedback, with many European collectors enthusiastic about visiting. Herald St has previously exhibited in Bologna and participated in Arte Fiera, which enables slower, more thoughtful conversations with collectors from nearby cities. The expansion is positioned as a sustainable growth strategy.
Read at The Art Newspaper - International art news and events
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