"Much of Instagram's video content is organized around transformation-the virtual magic of the before-and-after and clips that show cause and effect. A person makes pasta from scratch in 20 seconds via edits that compress time-intensive labor."
"In order to survive social media's algorithmic preference for transformation, spectacle, and time compression, artists-especially amateur ones with an interest in influencer culture-have turned their studios into a stage."
"Art-reveal videos typically take up a consistent format: artists stand in their studios and hold their canvases backside facing the camera. Slowly, they turn the work around, showing a painting."
"Meanwhile, speed painters-who, you guessed it, paint really fast-have become megastars on social media, and have been filling stadiums. Virtual or physical crowds watch these artists develop finished paintings in a matter of minutes."
Instagram's video content focuses on transformation, compressing time-consuming processes into quick, digestible moments. Painters have adapted to this trend by turning their studios into stages, utilizing speed painting and art reveal formats. Speed painters have gained immense popularity, attracting large audiences both online and in person. Art reveal videos feature artists slowly unveiling their work, often accompanied by text about reaching their audience. These approaches reflect a shift towards traceable art-making and the urgency of handmade work in a digital age dominated by A.I.-generated images.
Read at Artnet News
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