Essentially, we're providing them a better experience, two streams versus one. We've got higher definition. We got downloads. And, of course, all at a lower price, $6.99 in the United States. We think that represents a tremendous entertainment value.
And for members who don't want that ads experience, they, of course, can choose our ads-free standard or premium plans as well. Netflix reported a record 277.65 million subscribers globally across all of its tier options in the earnings report.
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