"Meow Wolf's journey from a struggling art collective to a major player in the experience economy illustrates a significant cultural shift. The company has welcomed over 13 million visitors and operates five permanent exhibitions, showcasing the growing demand for immersive experiences."
"The experience economy, a term coined by Joseph Pine and James Gilmore, reflects a consumer desire for adventures and sensations over traditional goods. Meow Wolf has been at the forefront of this movement, influencing various sectors and inspiring similar immersive attractions."
Meow Wolf began as a small art collective in 2008, evolving into a significant force in the experience economy with its first exhibition, House of Eternal Return, opening in 2016. The company has grown to over 1,000 employees and welcomed more than 13 million visitors. With over $200 million in investment capital, Meow Wolf has expanded its exhibitions despite facing layoffs. It exemplifies a shift in consumer preferences towards experiences rather than traditional goods and services, contributing to the booming experience economy.
Read at Fast Company
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