"They're not a protest. They're not an election rally... They're around something that's a little more fun and they're very grassroots." Erin Meyers discusses why lookalike contests are appealing.
"Not only are they fun, but they provide an opportunity for people to connect – through laughter and shared experiences with celebrity culture that many enjoy globally."
"Competitions for celebrities like Harry Styles and Paul Mescal have created buzz, indicating people find joy in these casual grassroots events rather than formal, corporate-driven engagements."
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