"When I look at these reports, I am struck by how much fan activity and fan-ish consumption and engagement is at the core of social media." - Abigail De Kosnik, UC Berkeley.
"All of these platforms are basically touting how much they were able to host creatives that could attract and inspire large fandoms, and how proud they were that so many fans are participating..." - Abigail De Kosnik.
Fans exerted an outsized influence on culture in 2024 through their participation in the ongoing controversy between Kendrick Lamar and Drake.
An animated short where a cartoon Kendrick Lamar confronts Drake about hiding a child racked up nearly 2.5 million views on YouTube and 3 million on X.
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