The Vice President of Marketing and Sales at Artis-Naples is responsible for overseeing approximately $18 million in earned revenue, managing marketing strategies, and enhancing audience engagement. This role involves developing campaigns across multiple channels to strengthen patron relationships, optimize ticket sales, and ensure long-term sustainability through research-based methods. The VP-MS also leads retail operations, digital engagement, and collaborates with the development team, ensuring alignment with institutional goals while supervising several key positions. The focus is on broadening the demographic reach and enhancing patron loyalty through innovative marketing approaches.
The VP-MS will strategize marketing campaigns that strengthen patron relationships and drive revenue, with a focus on audience growth and digital transformation.
This leader will oversee $18 million in earned revenues and drive the institution's long-term sustainability through research-based audience development strategies.
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