""The initiative is conceived as a collective effort across galleries and aims to heighten the sense of surprise, urgency, and first access that defines Basel at its best.""
""We think this story speaks to several broader themes currently shaping the market: the renewed premium on live experience and discovery, and how market-defining events continue to evolve with changing collector while maintaining commercial leadership and cultural relevance.""
""The overall idea is to restore the value of being present and being present in that moment in Basel, which is our mothership.""
""Art is great to be experienced in person and to be seen in person," De Bellis says."
Art Basel faces challenges in attracting attendees to its events due to online accessibility of art. The new Basel Exclusive initiative aims to withhold marquee works from previews, creating a sense of urgency and surprise during the VIP preview. This approach seeks to restore the value of in-person experiences and adapt to changing collector behaviors. The initiative reflects ongoing dialogues with galleries and aims to maintain cultural relevance while enhancing the live art experience.
Read at The Art Newspaper - International art news and events
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