"In 2025, we rebuilt the foundations of our AI program [and] over the coming months, we're going to start shipping our new models and products, and I expect us to steadily push the frontier over the course of the new year. Our world-class recommendation systems are already driving meaningful growth across our apps and ads business, but we think that the current systems are primitive compared to what will be possible soon. Today, our systems help people stay in touch with friends, understand the world, and find interesting and entertaining content."
"But soon, we'll be able to understand people's unique personal goals and tailor feeds to show each person content that helps them improve their lives in the ways that they want. Soon, we'll see an explosion of new media formats that are more immersive and interactive and only possible because of advances in AI. Our feeds will become more interactive overall. Today, our apps feel like algorithms that recommend content."
In 2025 the company rebuilt the foundations of its AI program and plans to ship new models and products in the coming months. Current recommendation systems drive growth across apps and ads but are described as primitive relative to future potential. Systems today help people stay connected, understand the world, and find interesting content. Future systems will understand individual goals and tailor feeds to show content that helps people improve their lives. Advances in AI will enable more immersive, interactive media formats and feeds that act like AIs capable of showing or generating personalized content.
Read at Social Media Today
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