YouTube's new feature allows creators to control which third-party AI companies can train models using their content, enhancing creator rights and autonomy.
Creators can select from a list of 18 approved companies, or generalize access by permitting all third-party companies to use their videos for AI training.
YouTube aims to address creators' concerns regarding unauthorized training of AI models on their content, following complaints about companies using videos without consent.
Despite this added control for creators, Google retains the ability to train its own AI models on YouTube content under existing agreements, unchanged by this feature.
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