The introduction of a conversational AI tool for YouTube Premium users allows them to interact with video content by asking questions, summarizing, and receiving recommendations.
To use the new tool, users simply tap the 'Ask' button under the video player, enabling interaction via prompts or personal questions, enhancing the viewing experience.
This AI feature represents Google's strategy to leverage innovative functionalities to attract more subscribers and potentially integrate similar tools across its services.
YouTube's push for subscriptions includes methods like eliminating ad blockers and offering unique features like the AI tool, aiming for higher paid user engagement.
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