You.com founder Richard Socher's plan to win the AI search wars
Briefly

"As a human, you would as a human need to use Google 10 times, ingest all that knowledge, write reports for it, cross-reference those reports with your company internal data, and then get a work product out. That is what You.com does. Google just does not do that."
"If you want to jump on some hype wagon and play around with some tools, there's a lot of folks that spend five, ten million plus a month on marketing. For folks whose careers depend on accurate answers, then they usually come to You.com."
Read at Fast Company
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