As a piece of advertising, this thing is an abomination. But it's not all on Sora-much of the blame rests on the humans behind the AI.
Toys 'R' Us chose to tell a story that is neither interesting or well-told. No matter how cool Sora's visuals could have been, the commercial's conceit did not set it up for success. That's pure human error.
They are both stilted and creepy. Not quite real enough to veer into the Uncanny Valley, but strange enough to signal to viewers that something is off. It is the advertising equivalent of six finger photos and putting glue on pizza.
But just because you can, doesn't mean you should. There have been impressive pieces of work created with and in reference to AI in the past year...producing actual creative work ranked low on their list of priorities.
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