"To use the interface, ChatGPT users need to make an Instacart account and then surface Instacart within their chat thread using a prompt like, "Instacart, help me shop for apple pie ingredients." From there, they can discuss recipes, ingredient swaps, and their preferred store with ChatGPT, which will help them order all of the items they need from Instacart without ever changing tabs or leaving the chat."
"According to Adobe Digital Insights' 2025 report on holiday season shopping, the company saw the first material surge in AI-directed traffic (users following links recommended by chatbots like ChatGPT and Google Gemini) to U.S. retail sites in 2024. This year, it expects AI traffic to rise by 520%. In all, Adobe found that over a third of shoppers in the U.S. have used AI to help with online shopping -and that number is bound to keep growing."
Instacart became the first company to offer an end-to-end integrated shopping experience with OpenAI's ChatGPT. Users can create an Instacart account, summon Instacart within a chat, discuss recipes and ingredient swaps, select a preferred store, and complete orders without leaving the chat interface. The partnership represents a milestone in tech competition to embed AI into the shopping journey, with major retailers already using AI tools to influence purchases. Industry data shows a substantial and growing surge in AI-directed traffic to retail sites, with a significant share of shoppers already using AI for online shopping.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]