"Sora uses OpenAI's powerful, and recently updated, AI video creation tool to turn simple text inputs, such as "a guy does a backflip," into highly produced videos with sound. The videos are both fantastical and shockingly realistic, with famous and nonfamous people. Users can choose to add themselves and share their creations. The videos have watermarks and some guardrails, such as filtering content deemed harmful."
"The videos have watermarks and some guardrails, such as filtering content deemed harmful. But OpenAI is entering a minefield of trying to police certain content and figuring out where to draw the line, especially with teen users. Meanwhile, Sora-created videos are quickly showing up on other platforms. Sora's surging popularity will spur copycat apps from Meta, Google, xAI and others."
OpenAI's Sora uses an updated AI video-creation tool to convert simple text prompts into highly produced videos with sound, often blending fantastical and realistic imagery. Users can upload their image and voice to place themselves into those videos and choose to share creations. Videos include watermarks and some guardrails, such as filters for harmful content, but moderation remains challenging, especially for teen users. Sora videos rapidly appear on other social platforms, and the app's popularity is likely to inspire copycat offerings from Meta, Google, xAI and others. OpenAI's pursuit of revenue suggests future monetization and broader platform integration.
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