Why traditional marketing systems can't keep up with AI and what to do about it | MarTech
Briefly

from MarTech8 months ago
Modern-day marketing operates like an apprentice system, with layers of approval. AI automation disrupts this by speeding up work, but manual processes hinder productivity gains.
MarTechhttps://martech.org/why-traditional-marketing-systems-cant-keep-up-with-ai-and-what-to-do-about-it/
Traditional marketing systems' multiple handoffs impede AI productivity benefits. Marketers must restructure workflows to optimize AI automation's speed and efficiency.
MarTechhttps://martech.org/why-traditional-marketing-systems-cant-keep-up-with-ai-and-what-to-do-about-it/
Read at MarTech
#marketing-systems #ai-automation #productivity-gains
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