The recent rollouts of AI features, like Microsoft's Opinion Copilot in Microsoft 365 and Apple's automatic activation of Apple Intelligence, illustrate a troubling trend of tech companies implementing services without user consent. Despite customers' reluctance, these features are being introduced with the assumption that they will be welcomed. Several studies reveal a mixed sentiment, where many users express skepticism and discontent towards these AI integrations. The article raises concerns about the negative impacts of forced AI adoption and calls for a reevaluation of these practices, especially as they clash with ongoing regulatory demands for opt-in marketing.
Opinion Copilot's unsolicited integration into Microsoft 365 and Apple Intelligence's automatic activation exemplify tech's troubling trend of making services opt-out rather than opt-in.
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