Hearing Shutterstock's Dade Orgeron, VP of Innovation, say AI could 'disappear into the background' in 2025 as it becomes genuinely useful is a refreshing message as we begin the new year. Reflecting on AI, one of the biggest 3D art trends for this year, it would be easy to pick up where 2024 left off and feel despondent, but maybe this is the year when AI art tools become just that, tools for artists.
Dade puts 2025 into context against 2025, saying the 3D industry reached a 'pivotal moment' in 2024, 'as generative AI began transitioning from experimental technology to practical tools'. New AI tools can now generate 3D models, textures and even saw how Tencent's GameGen-O could create entire environments from simple prompts.
Reflecting on 2024, Whiskytree's Brian Meanley says it's been a 'transformative year for the VFX industry' with AI dominating conversations and workflows. He adds, 'These technologies have introduced notable efficiencies, particularly in areas like asset generation and animation, but the rapid pace of development has left many evaluating how best to integrate them thoughtfully - balancing innovation with maintaining artistic integrity.'
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