A kerfuffle erupted after actor Scarlett Johansson complained a chatbot voice sounded like her, although it was not her voice. The incident prompted discussions on people's rights to their personas in the age of genAI.
Legal scholars emphasize the need for laws to protect individuals' privacy rights in the US amidst the rise of generative artificial intelligence, such as creating federal laws to safeguard appearance and voice use.
GenAI's technology enables the creation of deepfakes, raising concerns about misuse for disinformation, election manipulation, and privacy breaches, highlighting the importance of regulating its potential harmful effects.
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