What to expect at Amazon's event this week: Alexa 2.0, new Echos, and Fire TV upgrades
Briefly

Amazon has been striving to integrate generative AI into Alexa, marking a significant step in enhancing the voice assistant's capabilities. After experiencing multiple delays since its announcement in September 2023, the upgraded Alexa 2.0 is now expected to debut at an Amazon event on February 26, 2025. This new version aims to offer more natural responses, handle multiple prompts, and better remember user preferences, though concerns over its performance have led to speculation about its readiness.
Amazon's Alexa is set to unveil its generative AI features at a special event on February 26, 2025, following several delays in development.
The generative AI integration aims for more natural communication, improved handling of multiple requests, and enhanced ability to remember user preferences.
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