"Sora gives Disney its first scalable way to pull creator-made content into its own premium ecosystem - brand-safe, trackable, legal, and ready for CTV monetization,"
"This move isn't about tech,"
"It's about revenue physics."
OpenAI struck a licensing agreement with Disney to use Disney characters and other intellectual property. Disney will invest $1 billion in OpenAI and purchase ChatGPT Enterprise for its employees. The agreement enables users to recreate Disney characters on Sora, OpenAI's short-form video generation app, and to create images of Disney characters using ChatGPT. The deal marks a shift from Disney's historically protective IP stance and signals a strategic focus on harnessing AI for content distribution and monetization. Industry voices emphasize revenue motives, addressing unauthorized creator content and competition from platforms like YouTube while highlighting CTV monetization opportunities.
Read at Business Insider
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