Last year Snapchat introduced a new generative AI chatbot called 'My AI' to assist users with various tasks, although it faced criticism for lacking real functionality and glitching.
Snapchat further monetized the feature by integrating sponsored links into My AI's responses, focusing on maximizing the chatbot's potential.
My AI on Snapchat answers trivia questions, provides gift advice, helps plan trips, and suggests dinner ideas based on user interactions and feedback for continuous learning.
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