Unless you've been in Loompaland for the past week, you will have seen news of the disastrous Willy Wonka Experience. Billed as an "exhilarating and immersive" live experience in Glasgow, it turned out to be an event so abysmal and so flagrantly misadvertised that it made the 2017 Fyre Festival look like a paragon of ethical promotion.
But as the public learns to adopt a skepticism towards AI imagery, and while we wait for regulators to step in, brands need to ensure they are being honest in their use of AI if they don't want to harm their own reputation.
[
add
]
[
|
|
...
]