"Generative AI is getting more mature-and users are becoming less impressed by the mere existence of a chatbot. New data from content performance firm BrightEdge shows that Perplexity's AI chatbots are losing ground to Google's Gemini, which has surpassed Perplexity in terms of use. From a market share standpoint, Perplexity lost 13.4% of its market share in December-while Gemini expanded its market share by 38.18%."
"In the case of Google vs. Perplexity, Yu said the search behemoth is winning on multiple fronts. First is technical: November's launch of Gemini 3 was hailed as a huge leap in capability, speed and accuracy. But that's not Google's only move here. Yu pointed out that Google added a Gemini AI search button to its already-dominant search engine. It's expanded AI Overviews of traditional search results. And Gemini will soon be powering Apple's Siri."
Generative AI user behavior is shifting from novelty to selective loyalty. Perplexity's chatbots lost 13.4% market share in December while Google's Gemini grew 38.18%. Gemini's growth reflects a November launch of Gemini 3 that improved capability, speed, and accuracy. Distribution advantages include a Gemini AI search button in Google Search, expanded AI Overviews in search results, and planned integration with Apple's Siri. Consumers are becoming loyal to preferred AI sources, creating 'AI Darwinism' where platforms must combine model performance with wide distribution to win. OpenAI's ChatGPT remains a powerful, widely recognized generative AI option, leaving the market competitive rather than settled.
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