Warner Bros. Discovery's partnership with Google Cloud aims to leverage AI technology to significantly reduce caption production time and costs, enhancing transcription accuracy.
WBD's Caption AI system could cut caption creation time by up to 80% and costs by 50%, initially focusing on unscripted programming such as news and sports.
Despite the potential cost-saving benefits of AI in captioning, challenges remain, especially in accurately transcribing live unscripted content with overlapping dialogue.
The intricacies of subtitling scripted content for elements like sound effects and idiomatic expressions highlight the skilled nuances that AI may struggle to replicate.
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