Visa has launched Visa Intelligent Commerce, enabling AI agents to autonomously make purchases on behalf of consumers. This innovation allows AI tools to streamline shopping experiences significantly, alleviating cognitive load and saving time. Consumers can set preferences for items, and AI agents can complete transactions without further input, facilitating a smoother shopping experience. The technology operates securely, similar to Apple Pay, using payment credentials that allow transactions while ensuring safety. Overall, this advancement represents a significant shift in e-commerce interactions.
Visa’s new technology allows AI agents to autonomously complete purchases, significantly enhancing shopping experiences by reducing cognitive load and time commitment for consumers.
The chief product officer of Visa states that this technology will deliver "massively better outcomes and more value," revolutionizing the way consumers interact with e-commerce.
Consumers can leverage AI to make purchases seamlessly, as an AI agent can find and buy specific items with minimal human input, easing the shopping process.
In essence, Visa's approach is reminiscent of seamless transactions provided by systems like Apple Pay or Google Pay, providing secure transaction capabilities for AI.
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