Unlocking AI's potential in B2B marketing | MarTech
Briefly

About 87% of businesses are in the early stages of AI adoption or have not yet started, highlighting a significant gap in prioritizing AI in budgets (McKinsey & Gartner).
Having a plan and cross-functional team to evaluate AI use cases is crucial for future success; it doesn't require immediate high investment or expert proficiency to start (Franklin quote).
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