"We are taking a massive step forward to fuel financial success for consumers and businesses, unlocking growth for both companies,"
"Our partnership combines the power of Intuit's proprietary financial data, credit models, and AI platform capabilities with OpenAI's scale and frontier models to give users the financial advantage they need to prosper."
"The idea is not to just have random sprinkles of AI across the product,"
"We've been thoughtful about approaching AI, not just for the sake of AI, but we want it to show up in a cohesive way in the pr"
Intuit signed a multiyear agreement with OpenAI to integrate ChatGPT models across TurboTax, Credit Karma, Mailchimp, and QuickBooks, with payments exceeding $100 million per year. Intuit products will become accessible directly through ChatGPT to deliver personalized recommendations for credit cards, loans, taxes, and personal finance questions. Intuit previously added AI features to QuickBooks to automate routine tasks like sending invoices. The partnership pairs Intuit's proprietary financial data, credit models, and AI platform capabilities with OpenAI's scale and frontier models. The implementation is framed as intentional and cohesive rather than superficial, aiming to unlock growth and financial advantage for users.
Read at Fast Company
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