"Last week at the Zurich Film Festival, Eline Van der Velden - founder and CEO of AI production house Particle6 and its subsidiary talent studio Xicoia - said that a number of talent agents had expressed interest in working with Tilly Norwood, an AI-generated "actress" created by the companies. Van der Velden has not gone into detail about which agencies might be contemplating whether they should bring Norwood (and by extension, Xicoia) on as clients."
"Norwood is the first of many lifelike digital avatars being cooked up at Xicoia, and Van der Velden has said that she wants "Tilly to be the next Scarlett Johansson or Natalie Portman." So far, the character's biggest "role" has been in Particle6's "AI Commissioner" video parodying the TV production process. Like many gen AI startup founders, Van der Velden speaks about Tilly Norwood's potential acting career with a confidence that doesn't really seem warranted when you actually see what the avatar is doing."
Eline Van der Velden's Particle6 and its talent studio Xicoia created Tilly Norwood, an AI-generated lifelike digital avatar presented as an "actress." Talent agents reportedly expressed interest in working with Norwood, generating trade coverage and buzz. Van der Velden has suggested ambitions to position Norwood alongside major film stars, yet Norwood's visible output so far is a parody video titled "AI Commissioner." The rollout reads as a promotional stunt that may normalize the idea of AI performers. Calling Norwood an actress is misleading because the avatar lacks human cognition, agency, and authentic acting capability.
Read at The Verge
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