The company's billboards aimed to provoke and challenge perceptions about AI in the workplace, using deliberately ironic copy that mocks typical human worker complaints.
Responses on social media highlighted the shock and anger the campaign incited, with many comparing it to dystopian themes from series like 'Black Mirror'.
Carmichael-Jack believes that despite the backlash, the publicity from the campaign will ultimately benefit the company's visibility and brand recognition.
The campaign, though controversial, evokes serious discussions about the role of AI in the workforce and the diminishing appreciation for skilled human labor.
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