According to recent data from the Federation of Small Business (FSB), only 20 percent of UK small businesses were leveraging AI, while 55 percent recognized its potential benefits. This suggests that many small businesses are still facing barriers to AI adoption or are uncertain about how to initiate their AI journey.
As we transition into 2025, businesses are set to prioritize AI adoption and IT security, driven by the urgency to adapt to an evolving technology landscape and the fear of being left behind. The understanding of how to derive value from data and AI has matured significantly among business leaders.
Forrester notes that the year 2024 was characterized by AI experimentation, but as we approach 2025, businesses will shift focus toward achieving tangible bottom-line gains and clearly defined return on investment. This indicates a maturation of the AI market and a change in strategy for business leaders.
As companies prepare for the new year, they will emphasize resource allocation to improve their operational efficiency and compliance with emerging regulations, particularly in ESG reporting and data management. This combination of necessity and innovation will shape the strategic outlook of businesses moving forward.
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