The $3.99-per-month premium subscription reached 7 million paying users, up by 2 million since September 2023 and more than double its April total.
Snapchat+ offers users a slew of generative AI features, not simply status markers like blue checks. Snapchat+ subscribers get an AI image generator similar to Dall-E, an AI image extender that expands pictures based on what the tech thinks is out of frame, special functionality in Snapchat's GPT-4-powered chatbot called My AI, and a 'Dreams' tool that uses selfies to create images of users in fantasy settings like alternate universes or movie posters.
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