"One of my biggest such moments came when we realized we weren't losing to competitors - we were losing to deadlines. For years, we were improving our presentation editor... But when we changed one question in user interviews, everything shifted. We saw people weren't struggling with features. They were staring at a blank screen at 10 p.m. with a presentation due the next day."
"Go straight to the desired customer outcome. Look for places where your customers are under time pressure. And, if your product or service requires lots of steps before delivering that outcome, AI can probably help you skip steps, delighting your customer and expanding your growth opportunity."
Jim Szafranski, CEO of Prezi, shifted the company's focus after realizing users' main issue was not product features but deadlines. A survey revealed that users faced 'tomorrow problems' when they had presentations due. Instead of struggling with the tool, they needed immediate assistance. Szafranski emphasized the importance of understanding customer outcomes and suggested that AI can streamline processes, allowing users to bypass steps and enhance their experience. This approach positions AI as a crucial element in meeting urgent user needs and driving company growth.
Read at Entrepreneur
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