The creator is splintering as AI forces a new reckoning

"Others are digging deeper into what makes them human - voice, vulnerability and imperfection. For now, both are probably right. But the split is getting sharper. The recent arrivals of Meta's Vibes tab and OpenAI's Sora app are the reason. Meta because it's building a scrollable stream of AI-created video. OpenAI for taking that one step further, making it possible for anyone to generate AI video on demand, no camera required."

""To be honest, many creators aren't thrilled about Sora," said Leslie Morgan, owner of digital agency and consultancy Every Problem Solved. "I've also had conversations with creators deeply embedded in AI, like Taryn Southern, who are expressing real concern. It's one thing to use AI as a tool to enhance creativity, and it's another when it starts eroding our ability to discern what's real, what's historically accurate, or what's civically responsible.""

"According to the creators speaking to Thobey Campion, founder of Lore Machine, this moment is less an existential threat and more a creative reckoning. "The next bit is going to be a bumpy ride for many of them. But it's also an opportunity for them to stop and think about how they thoughtfully employ these tools, with demarcation, copyright, and originality, he continued.""

The creator class is splitting between those using AI to rapidly produce, edit and post content and those emphasizing human voice, vulnerability and imperfection. Meta's Vibes tab creates a scrollable stream of AI-generated video while OpenAI's Sora enables on-demand AI video without a camera. These launches intensified hopes and fears about AI's role in creativity and forced creators to reassess tool use, demarcation, copyright and originality. Some see a bumpy but opportunistic reckoning to employ tools thoughtfully. Others worry Sora erodes ability to discern reality, historical accuracy and civic responsibility, driving creators to adopt or reject AI along platform histories.

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