The clever way that Domino's is making AI feel more real - and better at taking your pizza order
Briefly

Voice AI adoption in restaurants is evolving as companies like Domino's and Wingstop refine their chatbots. By introducing regional accents and making voices sound more human, these assistants are improving customer experiences. Originally, some voices were found unwelcoming, leading many to request human operators instead of AI. Newer tech, like that from Rime Labs, has significantly increased acceptance, with Domino's reporting that around 80% of its phone orders now involve AI, enhancing efficiency while also needing to sound relatable and approachable.
There was one point where 50% of the people were just saying they just didn't want to talk to it, and asked to be transferred to a human.
If someone hears a really off-putting, unrelatable voice, they're going to hang up.
It should sound like someone who could work at Domino's and not someone who is a 20th-century American broadcast radio announcer.
Rime's technology has pushed that number closer to 100%, Clifford said.
Read at Business Insider
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