The Brutalist, AI, and Oscar Campaign Skullduggery
Briefly

The use of AI in film has stirred controversy, as highlighted by reactions to Brady Corbet's The Brutalist. The film's editor, Dávid Jancsó, discussed using AI for voice-cloning and architectural drawings, which resulted in polarized social media responses. This backlash reflects a growing skepticism towards AI since Peter Jackson's Beatles documentary, Get Back, where AI enhancements were more widely accepted. As AI evolves and infiltrates creative processes, it raises ethical questions among audiences, particularly those who resonate with the film's thematic focus on architecture and artistic integrity.
We're very careful about keeping their performances. It's mainly just replacing letters here and there.
At this point, AI is an expansive concept that is almost as much a marketing term as a technology.
Social media reactions ranged from 'I'm afraid The Brutalist can kiss my arse' to 'Get fucked' to simply 'Evil.'
The controversy sprang from an interview ... in which he spoke of using an AI voice-cloning tool.
Read at Vulture
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