Apple is facing a lawsuit from Clarkson Law Firm alleging false advertising regarding its AI-powered Siri features, which were supposed to be included with the iPhone 16 release. The lawsuit claims Apple misled consumers into thinking that advanced features showcased in promotional materials would be available immediately, but are instead delayed without a timeline for release. The ad featuring Bella Ramsey, which promoted Siri's capabilities, has since been removed, raising concerns about the actual performance versus advertised capabilities of Apple's AI technology.
Contrary to Defendant's claims of advanced AI capabilities, the Products offered a significantly limited or entirely absent version of Apple Intelligence, misleading consumers.
The lawsuit claims Apple has misinformed customers by creating 'a clear and reasonable consumer expectation' that these features would be available upon the iPhone's release.
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