Step-by-step tips on using AI for social media content from BU's social director - PR Daily
Briefly

Using generative AI can help social media managers with brainstorming and drafting quality content for social media posts. Boston University's social media team uses generative AI to generate SEO-optimized outlines, titles, and content for their platforms. They experiment with ChatGPT and refine its output to meet their needs. Users can include the whole article to improve accuracy when using AI for social media content generation.
"AI can be helpful throughout the production process of these projects," McDonald said.
The social media team at Boston University uses a three-step guide for drafting social media content with AI. They start by typing a prompt and pasting the original article to ensure accuracy. They rely on generative AI to build out the written request using the critical points from the content below. This approach helps maintain originality and avoids plagiarism issues.
"By including the whole article, AI will only use your original content to build out your request," McDonald explained.
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