Spotify launches AI playlists for Premium users in UK and Australia, allowing personalized playlists through prompts. Users can create playlists based on themes like locations, activities, and more.
The AI Playlist feature includes prompts like 'relaxing music during allergy season' or 'a playlist to feel like the main character.' Users can customize selections further with additional prompts.
Spotify uses large language models (LLMs) to understand user intent and personalization technology to craft AI-generated playlists. The service ensures measures to filter out inappropriate prompts and employs third-party tools to enhance its AI capabilities.
Spotify had reports of the AI Playlist feature surfacing in the Spotify Library App after TikTok users discovered it. In addition to this, Spotify also unveiled the 'Personal DJ' feature in 2023, providing users with a 'Dynamic AI voice Platform.'
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