Michaela Ternasky-Holland expressed enthusiasm about Sora's potential to reduce development costs for filmmakers, highlighting its ability to create promotional content while acknowledging its limitations. 'These things are giving you an illusion of control,' she said, emphasizing that successful filmmaking still requires a skilled prompt creator.
Dana Polan noted that AI tools for video generation, unlike text generators, don't provoke the same level of anxiety in Hollywood. He explained that screenplays are viewed as foundational yet just one component in the filmmaking process, emphasizing the collaborative nature of cinema creation.
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