The biggest announcement is Google's next-level generative AI search process, providing complete overviews akin to ChatGPT responses directly on Search, potentially reducing the need to visit external websites.
SEO implications are unclear, but advice includes optimizing for common queries and efforts to add links for context. Disruptions are expected despite mitigating actions from OpenAI, Microsoft, and Google.
This development will bring a significant shift, necessitating time to gauge the consequences once fully implemented. AI Overviews will launch in the U.S. first, expanding to other countries gradually.
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