Snapchat introduces watermark to distinguish AI-generated content in camera roll, expanding on tools to identify such content.
The platform plans to add a sparkly ghost icon as a watermark on AI-created images, with no option to control its placement.
Snapchat has previously labeled in-app AI features like the extend tool and Dreams, providing context cards for AI-transformed images.
The move reflects the challenge of discerning AI-created content as AI tools advance, highlighting the importance of clear markings for transparency.
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