A recent survey by NEXT reveals a steep decline in AI adoption among small businesses, falling from 42% in 2024 to just 28% in 2025. While some owners remain optimistic about AI's efficiency benefits, barriers such as cost and complexity are discouraging broader implementation. Although AI usage for tasks like content creation and customer service continues to show value, enthusiasm has waned significantly, with only 19% of surveyed owners considering adopting AI. This shift indicates a growing skepticism about the perceived benefits versus the challenges involved in integrating AI into their operations.
Artificial intelligence (AI) adoption among small businesses has sharply declined, with only 28% currently using it compared to 42% in 2024.
The decline in AI adoption is attributed to cost and complexity, making many small business owners hesitant to incorporate it into their operations.
Many small businesses that do use AI find value in areas such as content creation, marketing, customer service, and product suggestions, indicating ongoing utility despite adoption decline.
Only 19% of small business owners express willingness to adopt AI in 2025, showcasing a significant drop from previous years and highlighting growing concerns.
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