The app My Drama, developed by Holywater, aims to engage viewers with AI characters, enhancing user interaction and storytelling by allowing them to connect with characters directly.
Unlike Quibi, which faltered, My Drama has quickly attracted 1 million users and $3 million in revenue, drawing on a solid library of content from My Passion.
With plans to introduce AI characters, My Drama seeks to innovate within the short drama app market, leveraging a successful IP from its reading app My Passion.
The growing market for short drama apps is evident, with 66 new apps generating a record $146 million in consumer spending, signaling a shift in content consumption.
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