"Sen. Ed Markey (D-MA) is pressing OpenAI about its move to bring ads to ChatGPT, and is asking several other companies whether they have similar plans. In letters to the CEOs of OpenAI, Anthropic, Google, Meta, Microsoft, Snap, and xAI, Markey writes that embedding ads into AI chatbots "raises significant concerns for consumer protection, privacy, and the safety of young users." OpenAI will start testing ads for free ChatGPT users in the coming weeks, and they'll appear in the form of "sponsored" products and services at the bottom of conversations with the chatbot."
"The company says it will surface ads relevant to your chat, though it won't show them to users under 18, or during conversations related to physical health, mental health, or politics. Advertising embedded in chatbots 'raises significant concerns for consumer protection, privacy, and the safety of young users,' Markey says."
Letters were sent to CEOs of OpenAI, Anthropic, Google, Meta, Microsoft, Snap, and xAI requesting information about plans to embed advertising in AI chatbots. OpenAI will begin testing ads for free ChatGPT users, with sponsored products and services shown at the bottom of conversations. The platform plans to surface ads relevant to conversation context and to withhold them from users under 18 and from chats about physical health, mental health, or politics. Embedding advertising in conversational AI raises consumer protection and privacy concerns and potential safety risks for young users because of emotional trust and targeted influence.
Read at The Verge
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