"As it turns out, the billionaire may have overestimated how much people were willing to shell out every month to access ChatGPT. Paid subscriber growth has slowed in key markets as OpenAI continues to burn billions of dollars every quarter, further stoking concerns over the company's potential inability to turn things around before it's too late. And as the competition at Anthropic and Google continued to make massive strides in their efforts to catch up, Altman declared an internal "code red,""
"OpenAI's competitors saw the reversal as a golden opportunity to strike. Anthropic released a series of Super Bowl ads this week that openly skewer Altman's compromise on ads - without ever naming the company outright, cleverly - in a bid to strike a chord with users who aren't thrilled about an ad-packed chatbot experience. "Ads are coming to AI." the ads' tagline reads. "But not to Claude." It's always a bad sign when someone insists that they're not mad and actually laughing."
Sam Altman initially rejected placing ads in ChatGPT, calling them a "last resort for us as a business model." Paid subscriber growth slowed in key markets while OpenAI continued burning billions every quarter, raising concerns about its ability to reach profitability. Intensifying competition from Anthropic and Google prompted an internal 'code red' and a decision to introduce ads in ChatGPT. Anthropic launched Super Bowl ads that mock the ad decision and position Claude as ad-free. Altman publicly criticized Anthropic's ads as dishonest and accused the company of doublespeak while defending OpenAI's ad principles.
Read at Futurism
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