"Forty percent are buying less but spending the same," Rob Garf said of consumers at a press briefing. This reflects a trend where consumers prioritize value amid economic strain.
YoY online sales growth is expected to be more sluggish than 2023. Salesforce predicts only 2% growth, both globally and in the U.S., indicating a more competitive retail landscape.
Over 20% of purchases this holiday season are projected to be made on Chinese shopping apps. TikTok's emphasis on shopability continues to attract a growing number of shoppers.
Salesforce expects 18% of global orders to be influenced by AI technologies this holiday season, highlighting the importance of innovation in driving consumer engagement.
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