Salesforce is exploring a new AI-driven pricing model based on consumption rather than traditional licensing, aiming to address investor concerns over reduced license usage.
Marc Benioff highlighted a vision for 1 billion AI agents by fiscal 2026, stating the charge will be, "about $2 per conversation," enhancing operational efficiencies in customer interactions.
The new model targets "very high margins" and supports customers in managing conversations, shifting from seat-based to consumption-based pricing in the sales process.
COO Brian Millham emphasized that customers need an "all-in cost" for call centers, suggesting that scaling technology can lead to greater efficiency and reduced operational costs.
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