SAG-AFTRA's new agreement empowers actors to earn from AI-generated voice replicas with informed consent, ending unauthorized use and enhancing performers' rights in the digital age.
Under the new framework, brands must clearly identify the products or services they promote, and performers are empowered to review and accept or decline offers for their voice usage.
The deal ensures that performers can set their own pricing while also safeguarding their digital voice replicas, requiring platforms to delete them if consent is revoked.
One of the main focuses of the SAG-AFTRA strike was addressing AI's threat to performers' likenesses, ensuring explicit consent for voice replicas, even for future projects.
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